booklaunch pro
If you’re an author whose book is coming out in three - six months and are looking for a book marketing expert to help you develop a customized launch plan, this program is for you!
There is increasingly more pressure on authors to promote their books. In fact, I put more time and energy into promoting my books than actually writing them! As a bestselling author with a thriving thought leadership platform, I’ve not only achieved personal success but have also helped numerous clients reach their own launch goals.
My simple-but-powerful strategy is centered around leaning into your strengths and deliberately deprioritizing everything else. I don’t believe in a do-it-all approach that often leads to burnout and disappointment. You’ll leave our session feeling clear on where to direct your efforts and, just as importantly, the areas that don’t make the cut. I will also walk you through my 7-step process of a successful book launch AND provide access to a library of assets and templates so that you don’t have to reinvent the wheel.
This program includes:
✓ A pre-recorded video where I will walk you through the seven steps to a successful book launch.
✓ Access to a library of all the assets and tools you’ll need to execute each step (email templates, social media assets, and project plans).
✓ A 90-minute one-on-one virtual mentoring session, where we will create a customized plan for your book (a recording of the session will be made available to you).
✓ Post-session communication with me via email (up to three emails).
Key takeaways:
✓ Ready-to-go emails for outreach to media, friends/colleagues, influencers, and more.
✓ A plan to recruit launch team members.
✓ Collateral templates (press kit, online media kit, pre-order incentives, and more).
✓ ARC distribution plan (getting the book to people who can amplify).
✓ Content calendar for social media and other platforms.
✓ A process to get a meaningful number of Amazon reviews posted on launch day.
✓ Outreach tracker (a document that will allow you to track outreach and commitments).
✓ Launch day punch list: a complete list of to-do’s for the big day.
Who I work with
I specialize in working with authors whose books fall into these categories:
Nonfiction
Including business/leadership, prescriptive/how-to, self-help, and memoir
Collections
Including poetry, essays, stories, letters, or other collections of writing
Workbooks
Including interactive worksheets, journaling prompts, educational resources, and more
I do not work with children’s books, YA, or commercial fiction (romance, thrillers, historical fiction, etc.).
“Going through the BookLaunch Pro session with Fran was exactly what I needed to feel less stressed about my launch. It was a total game-changer for me. I came out of the session with a crystal-clear plan on the marketing channels I should prioritize and how to best activate them. Just as importantly, I also have clarity on the areas I shouldn't waste my time on. If you're a nonfiction author who is looking for expert help with your book launch, I would highly recommend Fran and this awesome program!”
— Annie Orenstein, Author of Always a Sibling (Hachette 2024) and Sr. Research Manager, YouTube
“As a first-time author, Fran’s BookLaunch Pro was a game-changer. Though I’m a seasoned marketer, Fran made creating a breakthrough book launch easy and joyful. She has examples for every step of the process and organizes them for flawless execution. Most of all, I loved my session with Fran. I am blown away by her warmth, wisdom, and generosity.”
— Bonnie Wan, Author of The Life Brief: A Playbook for No-Regrets Living (Simon & Schuster 2024) and Partner/Head of Brand Strategy, Goodby Silverstein & Partners
“I have felt so discouraged and anxious about this entire book launch, but my call with Fran was a turning point. Fran not only made the whole marketing/launch process feel manageable AND doable, but she also made me believe in myself and my capabilities again. I'm forever grateful that Fran lent her time and expertise to support my book, The Waggle Dance.”
— Courtney Young, Author of The Waggle Dance (Forefront Books 2024)
Let’s do this.
Please request a session below.
Once you have scheduled and paid for your session, you will receive pre-work that will make our time together super-productive!
Price: $1,299